The main aim of the "Fishing the Plastic" project was to raise awareness among the main audiences who interact with the ocean and who can have an impact in terms of contributing to increasing the application of Circular Economy principles by reducing plastics in the oceans from land-based activities. Organised by the BasN association in partnership with the municipality of Ovar, it has contributed to promoting the reduction of plastic marine litter, especially single-use plastic, both directly and indirectly: Directly, through the involvement of the fishing community in its collection and forwarding for upcycling, as an integral part of the project; the Plastic Audits and Action Plan for its reduction, (restaurants and beach bars); Indirectly, through creative and innovative awareness-raising activities aimed specifically at the main groups involved with the sea, Considering the importance that the activities of fishing communities represent in the flow of plastic into the oceans and how their action can contribute to its reduction, the project intends to focus primarily on this public, although it also intends to involve other groups with special interaction with the sea and with potential contribution to the production of plastic waste and the use of single-use plastic. Thus, the project's main objective is to raise awareness, in an innovative and consistent way, among the main audiences who interact with the ocean and who can have an impact in terms of contributing to increasing the application of Circular Economy principles and reducing plastics in the oceans from land-based activities.