The "Fishing the Plastic" project had as main objectives to raise awareness of the main audiences with interaction with the ocean and that can have an impact in terms of contribution to increase the application of the Circular Economy principles by the reduction of plastics in the oceans, from land-based activities. It was promoted by BasN association, in partnership with the municipality of Ovar, contributed to the promotion of the reduction of plastic marine litter and in particular single-use plastic, both directly and indirectly: Direct, through the involvement of the fishing community in its collection and forwarding for upcycling, as an integral part of the project; the Plastic audits and Action Plan for its reduction, (restaurants and beach bars); Indirectly, through creative and innovative awareness-raising actions especially targeted at the main groups related to the sea, Considering the importance that the activities of fishing communities represent in the flow of plastic in the oceans and how their action can contribute to its reduction, the project intends to focus primarily on this public, although it also intends to involve other groups with special interaction with the sea and with potential contribution to the production of plastic waste and use of single-use plastic. Thus, the project's main objective is to raise awareness, in an innovative and consistent way, to the main publics with interaction with the ocean, and that can have an impact in terms of contribution in increasing the application of the principles of Circular Economy and reduction of plastics in the oceans, from land-based activities.