With the vision of creating a better day-to-day life for most people, MAR Shopping Algarve integrates health and well-being into its entire operation. As part of its strategy, it aims to play a positive role in society, interacting with the communities in which it operates. It thus aims to maximise its impact in awareness-raising actions, making use of and sharing knowledge and resources for the benefit of people, communities and the planet. In 2018, with the aim of raising awareness of prostate cancer, MAR Shopping Algarve launched the "Prevent It" initiative. In partnership with the HPA Clinic at MAR Shopping Algarve, we are offering free screenings as a way of raising awareness and ensuring equal opportunities, thus alerting people to the need to anticipate diagnosis as a way of guaranteeing timely treatment of the disease and increasing life expectancy.