Kids Dive is a practical educational programme that includes a first diving experience to consolidate commitment to ocean conservation. This project has already reached more than 4,000 students between the ages of 8 and 17, addressing 5 of the sustainable development goals set by the UN and key issues on the ocean conservation agenda (more information at: www.kidsdive.org). It involves unique educational activities designed by our team of researchers: an educational underwater circuit; a mission to the intertidal zone to explore the local coastal biodiversity; a visit to the Oceanarium and a meeting with scientists. These serve to consolidate training in ocean literacy. We also included a fantastic digital experience: a virtual dive with VR360 masks. To measure the effectiveness of the programme, we carry out individual surveys with the participants. We contribute to a more informed and proactive generation with the motto: #savetheocean