Generation Earth is an initiative of WWF Austria, which started a programme in 2010 to train young people to be environmental leaders, giving them the tools and skills to intervene in society to protect nature. In 2020, ANP|WWF successfully implemented this programme in Portugal, the main aim of which is to give participants the tools to develop action projects on their own. Over the course of several editions, the programme has recruited around 100 young people and implemented more than 10 actions, ranging from photo exhibitions, producers' fairs, community dinners, school competitions for sustainable actions and events at colleges, among others.