With the vision of creating a better day-to-day life for most people, MAR Shopping Algarve integrates entrepreneurship into its entire operation. The "MAR StartUp Challenge" was launched in 2021 and was aimed at young Portuguese entrepreneurs. The entrepreneurship competition aimed to stimulate the development of new concepts and new business opportunities of commercial interest that could give rise to a start-up store, in the form of a kiosk. The main aim of this initiative is to encourage new talent to enter the market and to promote sustainable entrepreneurship with environmental concerns. In collaboration with CRIA - the Entrepreneurship and Technology Transfer Division of the University of the Algarve, and from among the applications submitted, the winner was a project that integrates handicrafts, circularity and sustainability into its operation and which will begin operating at the beginning of 2023.