Among these valences of rural territories are ecosystem services and, in particular, beekeeping and tourism in rural areas, which are the focus of this project, proposing the interconnection of the different agents involved, creating new business and employment opportunities based on beekeeping tourism. This project makes it possible to fill a number of existing gaps in a territory with recognised beekeeping potential, adding value by integrating control and certification systems and Protected Designation of Origin. The CIAM, the physical structure supporting the project, is a unique and innovative space in the region, open to the public and dedicated to interpreting the territory, with an emphasis on beekeeping, with educational and technical valences, promoting biodiversity, environmental education, the rural environment, health and well-being.