Every year, a significant amount of waste is thrown into the oceans, polluting the beaches. This problem stems from unsustainable patterns of production and consumption, as well as inadequate waste management strategies. MAR Shopping Algarve is promoting sustainability through its "Beach Cleaning" initiative, which aims to preserve the natural heritage and raise awareness in the community about the importance of environmental protection. During European Climate Week in May 2024, the Meeting Place organised creative ateliers and workshops, using 87 kg of the 367 kg of waste collected in the 6th edition of the beach clean-up to create artistic pieces. These initiatives support the "Water is Life" campaign, encouraging the reduction of water consumption and environmental awareness, and are aligned with the UN Sustainable Development Goals, highlighting the importance of collective action to mitigate the impacts of climate change and protect the oceans and biodiversity.